A narrative-driven digital platform translating Oxfam Novib mission into themed story worlds and supporter journeys.
Defined design direction and experience strategy for a digital supporter platform, translating organisational strategy into a scalable digital experience.
Partnered with stakeholders and developers to align vision, define experience frameworks, and guide delivery.
A narrative-driven digital platform translating Oxfam Novib mission into themed story worlds and supporter journeys.
Defined design direction and experience strategy for a digital supporter platform, translating organisational strategy into a scalable digital experience.
Partnered with stakeholders and developers to align vision, define experience frameworks, and guide delivery.
























It gave Oxfam a clear way to structure stories and actions in a single digital platform.
oxfamnovib.nl
It gave Oxfam a clear way to structure stories and actions in a single digital platform.
oxfamnovib.nl
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com