The project began when the founders of Nomen Nescio, Timo and Niina Leskelä, asked us to develop their brand further to reflect the quality of their products.
The challenge was to create a minimalistic yet warm and timeless look to communicate the brand's values. The Nomen Nescio symbol was designed to work as a base for the visual identity. It embodies the brand's identified themes: an "anonymous or unnamed person", placeholder, non-binary gender in passport or ID card, unknown quantity or variable and cross-stitch. The symbol provides a geometric base for grids and the placeholder symbol.
The placeholder symbol or product codes were used in many contexts instead of photographs or graphics. This reflects the brand's minimalistic approach and the meaning of the name. It creates a sense of anonymity, minimalism and timelessness.
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Credits
1x Lovie Awards Gold
2x Lovie Awards Silver
1x DIA Gold
2x DIA Bronze
6x Awwwards Site of the Day
1x Awwwards Site of the Month
© 2026 Simon Sitanala