A digital buying journey for Kalkhoff’s e-commerce platform.
Defined the experience strategy and core buying journey, aligning product, design, and stakeholders through research and working sessions. Established experience flows for the platform.
Set the design direction and guiding principles for teams, and stayed closely involved in key flows and interface decisions to ensure coherence and quality.
A digital buying journey for Kalkhoff’s e-commerce platform.
Defined the experience strategy and core buying journey, aligning product, design, and stakeholders through research and working sessions. Established experience flows for the platform.
Set the design direction and guiding principles for teams, and stayed closely involved in key flows and interface decisions to ensure coherence and quality.
This project clarified how Kalkhoff’s digital buying journey should work, both for users and internal teams.
kalkhoffbikes.com
This project clarified how Kalkhoff’s digital buying journey should work, both for users and internal teams.
kalkhoffbikes.com
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com