A new ADE app to help visitors and professionals discover events, content, and connections.
Defined discovery and personalisation for the ADE app, structuring large-scale content into a coherent product experience.
Led the design team, setting product direction and reviewing key experience decisions to keep the app consistent across features and releases.
A new ADE app to help visitors and professionals discover events, content, and connections.
Defined discovery and personalisation for the ADE app, structuring large-scale content into a coherent product experience.
Led the design team, setting product direction and reviewing key experience decisions to keep the app consistent across features and releases.


















Download the app
App store
Play store
Download the app
App store
Play store
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
Defined UX and interface strategy for the ADE app, structuring complex festival content and enabling personalised discovery. Worked with product, data, and tech to turn long-term strategy into a scalable digital experience.
Shaped the product vision, aligned stakeholders, and defined experience principles to guide future development.
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com
For nearly 5 years I worked at Twitter in the health team - leading the design of internal tools for content moderation, legal compliance and platform manipulation.
I also worked on product initiatives around misinformation, behavioral nudges and reporting flows.
twitter.com