Simon Sitanala
Kalkhoff makes quality e-bikes, but their digital experience didn't reflect that. Users were comparing models, getting lost, and dropping off before reaching a dealer. Worked hands-on with the team through to execution. From the research findings to the final UX/UI calls. The result is a redesigned buying flow that surfaces the right details at each decision point, without overwhelming the user. An experience that matches the quality of the bikes themselves.
With the team at Bravoure, Product Design, Workshop, UX Research, Design System
Eye Filmmuseum wanted their website to work as both a ticketing platform and a living film archive. Those are two different user needs, and the existing site wasn't serving either well. I set the design direction, led the team, and stayed hands-on throughout. Shaping the visual language, making key UX calls, and keeping the work sharp across a long-running project with a lot of stakeholders. Over multiple years we improved the agenda usability, which had a direct impact on ticket sales. Fewer people bounced, more people stayed and explored the archive.
With the team at Bravoure, Creative Direction, Digital Design, Growth
ADE runs across the entire city for a week. Thousands of events, two very different audiences in festival visitors and industry professionals, and one app to serve them both. I led the product design and stayed hands-on throughout. A big part of the work was making sense of complex API data and designing an AI-driven personalisation and matchmaking system that connects people to the right events, artists, and peers. Stakeholders had an ambitious wishlist. Deciding what made the cut, and convincing people why, was as much the job as the design itself.
With the team at Bravoure, Product Design, Personalisation, Design System
Finance apps carry a lot of information. Account overviews, transactions, investments, analytics. The challenge is making all of that readable without it feeling like a spreadsheet. Neo banks have changed what people expect visually, and that gap between data density and good design is what drew me to this. I wanted to explore how far you could push the visual quality without losing clarity. I went dark. Not because it's trendy, but because it gave the data room to breathe and made the hierarchy easier to read at a glance.
CLIQ set out to build Germany's first all-in-one streaming platform. Movies, series, music, audiobooks, sports and games in a single product. Making that breadth feel simple was the core challenge. From the ground up, I led the design across mobile, web and three TV platforms. Six content categories, six surfaces, keeping that consistent and coherent was the real complexity. The visual design was built around approachability. For example, research showed that dark mode apps feel more premium and put everyday users off buying. So we went light, deliberately.
With the team at Bravoure, Product Design, Multi-platform, Design System
Not every idea has a project. These are the experiments I run in my free time, no briefs, no deadlines, no one to answer to. Just curiosity and a blank canvas. Some things work. Some don't. But all of it taught me something, and a lot of what ends up in my real work started here first.
Get in touch for project inquiries
E-mail
sitanala.simon@gmail.com